Audiences that update themselves.
Stop manually moving subscribers between lists. Define rules once, and let the Dynamic Segments module automatically group users based on real-time behavior, tags, and metadata. Always send to the exact right person.
Static lists decay instantly.
Exporting CSVs just to filter buyers
Missing VIPs who engaged 5 minutes ago
Human error drops users from sequences
No logic for “opened but didn’t click”
Logic engine, deconstructed.
A powerful rules engine that evaluates subscribers in real-time, automatically moving them into the right segments based on their actions.
Rule Builder
Combine multiple conditions using AND/OR logic to define exact audience parameters.
Real-Time Sync
The segment recalculates instantly. If a user clicks a link, they are added to the “Engaged” segment within seconds. No waiting for cron jobs or manual refreshes.
Engagement Rules
Filter by opens, clicks, or inactivity over specific time windows.
Metadata & Tags
Build segments based on CRM fields, purchase history, location, or assigned tags. Mix and match data points for infinite combinations.
Event Triggers
Include users based on external webhook payloads.
Infinite conditions. One segment.
Build complex audience definitions using a visual rule builder. No code, no SQL, just pure logical conditions connected seamlessly.
Nested AND/OR
Create groups of conditions: (Tag is VIP) AND (Clicked link in last 7 days) OR (Purchase > $100).
Exclusion Rules
Easily exclude segments: “Engaged users” EXCEPT “Already purchased today”.
Time Windowing
Target based on activity windows: “Opened email within the last 24 hours”.
Zero latency targeting.
Segments aren’t static snapshots. They are living, breathing groups that update the exact moment a subscriber’s state changes.
Instant Entry/Exit
If a user clicks a link, they join the “Interested” segment instantly. If they bounce, they leave.
Automation Ready
Trigger sequences immediately when a user enters a dynamic segment.
Campaign Delivery
Send to a segment, and know that everyone matching the rule receives the email.
React to external data.
Dynamic segments aren’t limited to internal metrics. They can react to data pushed from external systems via webhooks.
Webhook Data
An incoming webhook updates a custom field, instantly moving the subscriber into a new segment.
Purchase History
Segment users based on total spend, specific products bought, or last order date.
CRM Metadata
Sync custom CRM fields directly into the segment engine for deep B2B targeting.
Segment views. Total clarity.
DRAG OR USE ARROWS TO NAVIGATE
Four steps to precision.
Define
Choose the base audience and add the first condition.
Combine
Nest rules using AND/OR logic to refine the target.
Evaluate
The system instantly calculates matching subscribers.
Deploy
Send campaigns or trigger automations directly to the segment.
Manual lists vs. Dynamic rules.
Before
Manual CSV Exports
After
Real-Time Segment Engine
Reduction in manual audience management
Advanced segment logic.
Relevance is the only metric that matters.
Stop treating your audience like a monolith. Dynamic segments ensure every message is perfectly targeted to the user’s current state.
One engine. Flexible licensing.
- ✓1 Site License included
- ✓1 year of updates and support
- ✓All 12 Core Modules included
- ✓Priority support access
- ✓Free access to future module updates
- ✓5 Site Licenses included
- ✓1 year of updates and support
- ✓All 12 Core Modules included
- ✓Priority support access
- ✓Free access to future module updates
- ✓15 Site Licenses included
- ✓1 year of updates and support
- ✓All 12 Core Modules included
- ✓Priority support access
- ✓Free access to future module updates
- ✓50 Site Licenses included
- ✓1 year of updates and support
- ✓All 12 Core Modules included
- ✓Priority support access
- ✓Free access to future module updates