action hooks vs. filter hooks featured

Action Hooks vs. Filter Hooks: Stop Guessing & Start Coding

If you’ve been poking around the WordPress ecosystem for a while—maybe trying to tweak a theme, add a feature, or just understand how your website works under the hood—you’ve probably heard the terms Action Hooks and Filter Hooks thrown around.

For a long time, these two concepts were the “brick wall” for me. I could copy and paste code snippets from tutorials, but I didn’t really understand why some code went into one place and other code went into another. It felt like magic, and honestly, bad magic at that, because if it broke, I had no idea how to fix it.

Here is the good news: once you strip away the developer jargon, the difference between Actions and Filters is actually quite straightforward. It’s the kind of thing that, once it clicks, you’ll wonder why it ever confused you in the first place.

In this article, we are going to break down exactly what these hooks are, how they differ, and when to use which. We’ll keep the technical talk to a minimum and focus on understanding the logic. Think of this as a friendly chat over coffee about how WordPress actually functions.


Table of Contents

The Big Picture: What Are “Hooks” Anyway?

Before we split them into Actions and Filters, we need to talk about the concept of a Hook in general.

Imagine WordPress as a giant, busy factory assembly line. Raw materials (your content, images, settings) come in one end, and a finished product (your website page) comes out the other end. The machinery that moves these materials along is the Core WordPress Software.

Now, the people who built WordPress (the core developers) are smart. They knew they couldn’t build every single feature that every single person on earth might want. That would make the software bloated, slow, and impossible to manage. So, they built “attachment points” all along the assembly line.

These attachment points are Hooks.

A Hook is simply a specific place in the WordPress code where the core software says, “Hey, I’m doing this specific thing right now (like loading the header or saving a post). Do you want to jump in and do something too?”

This allows you to “hook” into the core software without changing the actual core files. This is crucial because if you edit the core files directly, your changes will disappear the next time you update WordPress. By using hooks, your changes stay safe and separate.

So, the factory line is running. The hooks are the spots on the line where you can jump in. Now, the question is: what do you do when you jump in?

Do you want to stand by the side and do some extra work? Or do you want to grab the product, change it, and put it back on the line?

That is the difference between Actions and Filters.


Action Hooks: The “Do Something” Experts

Action Hooks are all about doing.

When you use an Action Hook, you are telling WordPress: “When you reach this specific point in your process, run my custom code.”

The key thing to remember about Actions is that they don’t care about the data passing by. They aren’t trying to change the content. They just want to execute a task. It’s like standing at the assembly line and waving a flag, sending an email, or printing a sticker. The product keeps moving, but you performed an action.

How Action Hooks Work

Think of an Action Hook as an event trigger.

  1. WordPress arrives at a specific spot (e.g., right after the <head> tag of the website).
  2. It checks if anyone has registered a function (a bit of code) to run here.
  3. If yes, it runs that code.
  4. It continues loading the rest of the page.

The data that creates the page isn’t passed to your Action. You just get an opportunity to run your script.

Real-World Examples of Action Hooks

To make this stick, let’s look at some common real-world scenarios where you would use an Action Hook.

  • Adding Google Analytics to Your Header: You want to insert a tracking script into the <head> section of every page. You don’t need to change the content of the page; you just need to insert something there.
  • Sending a Welcome Email: When a new user registers on your site, you want to send them a nice welcome email. The user registration is the event; sending the email is the Action.
  • Adding a Custom Footer: You want to inject a copyright notice at the very bottom of your site. You are appending content, not modifying existing content.
  • Enqueuing Stylesheets: If you want to load a custom CSS file, you use an Action Hook to tell WordPress, “Hey, while you’re loading the styles, load mine too.”

A Simple Code Example (Actions)

Let’s say we want to print a simple text message at the very bottom of our website. We don’t need to change the footer’s existing layout; we just want to add something.

We would use the wp_footer Action Hook.

function say_hello_world() {
    echo '<p>Thanks for visiting my site!</p>';
}

add_action('wp_footer', 'say_hello_world');

What happened here?

  1. We created a function called say_hello_world. This is our “task.”
  2. We used add_action. This is us pinning our task to the assembly line.
  3. The first parameter 'wp_footer' is the specific spot on the line (the Hook).
  4. The second parameter is the name of our function.

When WordPress reaches the footer, it sees our note, runs our function, and the text appears. Simple as that.


Filter Hooks: The “Change Something” Experts

Filter Hooks are a bit different. While Actions are about doing, Filters are about modifying.

When you use a Filter Hook, you are telling WordPress: “Here is some data you are about to use. Take it, let me change it, and then give it back so you can use the new version.”

Think of a Filter like a strainer or a tinted window. The content comes through your custom code, gets tweaked, and continues on its way. Filters are all about data manipulation.

How Filter Hooks Work

The flow for a Filter Hook looks a little different:

  1. WordPress generates some data (e.g., the title of a blog post).
  2. Before displaying it, WordPress checks if any Filters are attached to that data.
  3. If yes, it passes the data to your function.
  4. Your function modifies the data and returns it.
  5. WordPress uses the modified data.

The most important word here is return. If you use a Filter but forget to return the data, the website will essentially show nothing in that spot. You didn’t just do a task; you held onto the data and didn’t give it back!

Real-World Examples of Filter Hooks

Let’s look at scenarios where changing the data is the goal.

  • Censoring Bad Words: You have a comment section. You want to automatically replace specific bad words with “****”. The text comes in, you filter it, and the clean text goes out.
  • Adding “Read More” to Excerpts: By default, WordPress might show [...] at the end of an excerpt. You want to change that to a custom “Continue Reading” link. You are filtering the excerpt text.
  • Resizing Images: When you upload an image, you might want to automatically compress it. The original image data goes in, your filter compresses it, and the smaller file is saved.
  • Changing the Length of the Post Excerpt: Maybe you think the default 55-word excerpt is too long. You use a filter to intercept that number and change it to 30 words.

A Simple Code Example (Filters)

Let’s say we want to make sure that all comments on our site are automatically capitalized. If someone types “this is cool,” we want it to save as “THIS IS COOL.”

We would use the comment_text Filter Hook.

function make_comment_loud($content) {
    return strtoupper($content);
}

add_filter('comment_text', 'make_comment_loud');

What happened here?

  1. We created a function make_comment_loud. Notice it accepts a variable, $content. This is the data WordPress is handing to us.
  2. We use strtoupper() (a standard PHP function) to make that text all uppercase.
  3. Crucially, we return the result.
  4. We use add_filter to hook this function into the comment_text spot.

Now, whenever a comment is loaded, it passes through our “loud” filter before appearing on the screen.


The Showdown: Action Hooks vs. Filter Hooks

Now that we’ve seen them both, let’s put them side-by-side. It helps to visualize the differences.

Here is a quick comparison table to sum it up:

FeatureAction HooksFilter Hooks
Primary GoalTo do something or execute a task.To change or manipulate data.
Data HandlingGenerally doesn’t care about passing data back.Must receive data and return it back.
InteractionInteracts with the process (e.g., loading a page).Interacts with the output (e.g., the content itself).
KeywordsAdd, Insert, Execute, Run.Modify, Filter, Adjust, Replace.
Return ValueNone (Void).The modified data.
Example UsageAdding a tracking script, sending an email.Censoring text, shortening an excerpt.

The “Coffee Shop” Analogy

To really hammer this home, let’s imagine a coffee shop. The coffee shop is WordPress.

  1. The Barista (WordPress Core): The barista is making drinks and running the shop.
  2. The Assembly Line (The Process): Customers order, drinks are made, drinks are called out.

Scenario A: Action Hook
You want the barista to play a specific song every time a customer walks in.

  • You tell the barista: “When a customer opens the door (Hook), play this song (Function).”
  • The barista doesn’t change the customer. The customer isn’t affected. The barista just performs an action (plays the music). The customer walks in, the music plays, the customer gets coffee.
  • This is an Action Hook.

Scenario B: Filter Hook
You want every latte sold to have extra foam on it.

  • You tell the barista: “When you make a latte (Hook), take the standard latte (Data), add extra foam to it, and then hand it to the customer.”
  • The barista receives the drink, modifies it, and sends it out. The customer receives a different drink than the standard recipe.
  • This is a Filter Hook.

Digging Deeper: Arguments and Priority

Now that we understand the basics, let’s look at a couple of settings that make hooks even more powerful. You’ll often see these when looking at code documentation.

1. Arguments (Accepting Data)

We saw this briefly in the Filter example. Sometimes, you want more information about the data you are working with.

  • In Actions: Sometimes you need to know what triggered the action. For example, if you are hooking into save_post (which runs when a post is saved), you probably want to know which post ID was saved. You can ask WordPress to pass that ID to your function.
  • In Filters: You almost always receive the data to be filtered as the first argument. Sometimes, there is a second argument. For instance, when filtering the post title, you might also want to know the ID of the post, just in case you want to treat different posts differently.

2. Priority (Who Goes First?)

What happens if you (the site owner) and a plugin both want to use the same hook? Who gets to go first?

This is where Priority comes in.

When you register a hook, you can optionally give it a priority number. The default is 10.

  • Lower numbers run first (e.g., 1, 2, 5).
  • Higher numbers run later (e.g., 20, 50).

Why does this matter?

Imagine a Filter Hook scenario.

  1. Plugin A takes the content and replaces every instance of “cat” with “dog.”
  2. You want to replace every instance of “dog” with “animal.”

If you run first (Priority 1), the text goes:

  • “cat” -> “animal” (your code)
  • “animal” -> “animal” (Plugin A doesn’t change it).
  • Result: “animal”.

If Plugin A runs first (Priority 10) and you run later (Priority 20):

  • “cat” -> “dog” (Plugin A)
  • “dog” -> “animal” (Your code)
  • Result: “animal”.

In this case, it works out. But if you weren’t careful, the order could mess up your site.

For Action Hooks, priority is also important. If you are adding a CSS file, you generally want it to load before a custom inline CSS script, so the inline script can override the file. You would assign a lower priority to the file and a higher priority to the inline script.

Understanding the Number of Arguments

This sounds scary, but it’s just a counting game. Some hooks pass multiple pieces of information. By default, WordPress only passes one piece to your function. If you need more information (like the Post ID and the Post Status), you have to tell WordPress, “Hey, I need 2 arguments, please!”

If you don’t tell it that, your function will try to look for the second piece of info, find nothing, and your site might crash.


Where Do You Put This Code?

Before we get too deep into the “how,” let’s talk about the “where.”

You cannot just open a random file on your server and paste this code in. Well, you can, but it’s a bad idea.

When you are editing a theme, most people look for the functions.php file. This is the brain of your theme. Adding hooks there works.

However, there is a major risk. If you update your theme (which you should do for security), the functions.php file gets overwritten. Poof. All your custom code is gone.

The Better Way: Custom Functionality Plugin

The professional way to handle Action and Filter Hooks is to create your own mini-plugin.

  1. Create a folder named my-custom-stuff in your wp-content/plugins folder.
  2. Create a file inside it named my-custom-stuff.php.
  3. Add a simple comment header at the top so WordPress recognizes it as a plugin.
  4. Paste your hooks there.

This way, your hooks are active no matter which theme you use, and they won’t disappear when you update the theme. It keeps your logic separate from your design.


Common Mistakes Beginners Make

Everyone starts somewhere. If you are just getting into this, here are a few pitfalls to watch out for.

1. Forgetting to “Return” in Filters

This is the number one mistake. You write a filter function, you change the text, but you forget to write return $content;.

  • Result: The section of the site (like the content or the title) simply disappears. WordPress asked for the data back, and you didn’t give it to it.

2. Using the Wrong Hook Type

Trying to use an Action when you should use a Filter, or vice versa.

  • Example: Trying to use add_action to change the content of a post. It won’t work because the Action doesn’t pass the content back to WordPress. It just runs alongside it.
  • Example: Trying to use add_filter to send an email. You can write the email function, but it won’t send because the Filter is waiting for data to be returned to display on the screen.

3. Editing Core Files

I mentioned this earlier, but it bears repeating. Never edit the files in the wp-admin or wp-includes folders. Use hooks in your theme’s functions.php or a custom plugin. If you edit core, you break the update path.

4. Infinite Loops (The Scary One)

This is more advanced, but it happens. If you write a function that updates a post, and you hook it into save_post, you have to be careful.

  • The post saves -> Your hook runs -> Your code updates the post -> This triggers save_post again -> Your hook runs again…
  • Result: Your site crashes or the database locks up. You usually need a check inside your function to make sure you don’t update the post if it’s already just been updated by you.

Practical Examples to Solidify Your Knowledge

Okay, let’s try to apply what we’ve learned. I’ll give you a scenario, and you try to think if it’s an Action or a Filter before reading the answer.

Scenario 1: You want to add a Facebook “Like” button underneath every blog post.

Think about it: Are you changing the post content? Or are you adding something to it?
Answer: It’s technically an Action. Why? Because you aren’t modifying the text the user wrote. You are inserting extra HTML below it. You would likely hook into the_content (which can be a filter, but often acts as a place to append things).

Actually, this is a tricky one. Many developers will use a Filter on the_content to do this. They take the $content, add their button HTML string to the end of it, and return the new $content. So, in practice, Filters are often used for appending content too!

Scenario 2: You want to automatically change the background color of your admin dashboard to blue.

Think about it: Is this data manipulation? Or is this injecting a style?
Answer: This is an Action. Specifically, the admin_head action. You want to inject some CSS (<style>body { background: blue; }</style>) into the head section of the admin area. You aren’t filtering existing data; you are inserting new code.

Scenario 3: You want to change the word “WordPress” to “WP Engine” on your entire site (maybe for branding purposes).

Think about it: You are taking existing text and swapping it out.
Answer: This is a classic Filter. You would filter the_content, the_title, and maybe widget_text. You would use a string replacement function (like str_replace) to find “WordPress” and replace it, then return the text.

Think about it: This is a background task that happens on a schedule. It doesn’t interact with what the user sees on the screen.
Answer: Action. You are using the action wp_schedule_event. This is purely a functional task, a “doing” task, not a filtering task.


Advanced Tips for Using Hooks

Once you get comfortable with the basics, there are a few pro-tips that make life easier.

1. Removing Hooks

Sometimes, a plugin or theme is doing something you don’t like. They used a hook to add something, and you want it gone.

Because hooks are registered, you can actually unregister them.

  • remove_action('hook_name', 'function_name');
  • remove_filter('hook_name', 'function_name');

This is powerful. It lets you modify the behavior of a plugin without editing the plugin’s code. You just go into your custom plugin file and say, “Hey, stop doing that thing.”

Note: You can only remove a hook if it has already been added. Since plugins load before themes, if you try to remove a plugin’s hook from your theme’s functions.php, you might be trying to remove it before it even exists. This is why hooking into init (which loads later) to perform removals is a common best practice.

2. Anonymous Functions (Closures)

In modern PHP, you can write hooks without even naming the function. You can write the code right inside the add_action line.

add_action('wp_footer', function() {
    echo '<p>Anonymous content!</p>';
});

This is cleaner for small tasks, but it has a downside: You cannot remove it easily later. Since it has no name, remove_action doesn’t know what to target.

3. Debugging Hooks

How do you know which hooks are running on a page? There is a plugin called “Query Monitor” that is incredibly popular. It shows you a list of every single hook that fired during the page load. If you are trying to figure out “Where do I hook my code to change the menu?”, Query Monitor will show you a list of all menu-related hooks.


A Quick Cheatsheet for Reference

Let’s summarize the core functions you need to memorize.

For Action Hooks:

  • To add a hook: add_action( $hook_name, $your_function_name, $priority, $accepted_args );
  • To run the hook manually: do_action( $hook_name, $arg1, $arg2 ); (This is used by core developers, usually not by users).
  • To remove a hook: remove_action( $hook_name, $your_function_name );

For Filter Hooks:

  • To add a hook: add_filter( $hook_name, $your_function_name, $priority, $accepted_args );
  • To apply the filter: apply_filters( $hook_name, $value, $arg1, $arg2 ); (Used to pass data through the filter).
  • To remove a hook: remove_filter( $hook_name, $your_function_name );

Golden Rule:

  • If your function returns a value, use a Filter.
  • If your function echoes (prints) content or performs a task and returns nothing, use an Action.

Why This Matters for Your Website

You might be thinking, “This is great, but I’m not a coder. I just want to run a bakery website.”

And that’s fair. But understanding this distinction empowers you.

Even if you never write a single line of PHP yourself, understanding hooks helps you choose better plugins. When you read a plugin description that says “Uses filters to modify content,” you know what that means. If you hire a developer to add a custom feature, you can understand them when they say, “We’ll need to hook into the footer action to implement that tracking.”

It demystifies the process. It turns WordPress from a black box into a manageable system where you have control.


WrapUP

WordPress Hooks are the skeleton of the platform’s flexibility. Without them, every WordPress site would look and act exactly the same.

To recap:

  • Hooks are anchor points in the WordPress code.
  • Action Hooks allow you to insert content or perform tasks at specific times. They are the “Event Handlers.” (e.g., sending an email, adding a script).
  • Filter Hooks allow you to intercept, change, and return data. They are the “Data Modifiers.” (e.g., editing text, resizing images).
  • The key technical difference is that Filters require a return value, whereas Actions do not.

Whether you are tweaking a theme, building a plugin from scratch, or just trying to understand why your website behaves the way it does, mastering Actions and Filters is the single most important step in your WordPress journey.

Start small. Try adding a simple Action to inject a text footer. Once that works, try a Filter to change your excerpt length. Experimentation is the best teacher.

If you want to dive deeper into the official documentation or find lists of available hooks, you can check out these references:

  1. WordPress Plugin API / Hooks – Action and Filter Reference
  2. The WordPress Codex on Actions
  3. The WordPress Codex on Filters

FAQs

What exactly are “Hooks” in WordPress?

Hooks are like designated spots in WordPress where you can “hang” your own custom code. Imagine WordPress as a train moving along a track. Hooks are the stations where the train stops, letting you add your own passengers (code) or change the existing ones without modifying the core WordPress files. This keeps your site safe even when WordPress updates.

What is the main difference between Action Hooks and Filter Hooks?

Action Hooks are for doing something—like sending an email, adding a script, or printing a message. They don’t change existing data; they just perform a task at a specific moment .
Filter Hooks are for changing something—like editing text, resizing an image, or adjusting a setting. They take existing data, modify it, and pass it back .

When should I use an Action Hook?

Use an Action Hook when you want to:
Add a custom message to the footer.
Insert a tracking script (like Google Analytics) into the header.
Send an email when a user registers.
Enqueue a custom CSS file

When should I use a Filter Hook?

Use a Filter Hook when you want to:
Replace words in post content (e.g., censoring bad language).
Shorten or lengthen the post excerpt.
Resize uploaded images.
Change the default “Read More” text

Do I need to know coding to use Hooks?

Yes, a little bit of PHP is required. Hooks are functions you write in code, typically in your theme’s functions.php file or a custom plugin. However, many plugins provide hooks you can use without writing code, or you can copy snippets from tutorials.

Can I use the same Hook for both Actions and Filters?

Technically, yes, but it’s not recommended because Hooks are designed for specific purposes. Mixing them up can cause errors or unexpected behavior. For example, using an Action where a Filter is needed might not change the data as intended.

What happens if I forget to “return” data in a Filter Hook?

If your Filter function doesn’t return the modified data, WordPress will use an empty or null value instead. This can cause parts of your site (like titles or content) to disappear entirely.

How can I remove or disable a Hook added by a plugin or theme?

You can use remove_action or remove_filter to disable a Hook. However, this only works if the Hook was given a unique name and priority.

Are there any risks to using Hooks?

If done incorrectly, Hooks can:
Break your site if there’s a syntax error in your code.
Cause conflicts if multiple plugins try to use the same Hook.
Slow down your site if too many Hooks are running at once.

Vivek Kumar

Vivek Kumar

Full Stack Developer
Active since May 2025
32 Posts

Full-stack developer who loves building scalable and efficient web applications. I enjoy exploring new technologies, creating seamless user experiences, and writing clean, maintainable code that brings ideas to life.

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